Social Media Strategy

November 2021

The One of One Auction is a series of auctions of ultra-rare Scottish whisky in aid of disadvantaged young people in Scotland, in partnership with Sotheby's. I partnered up with One of One to create a social media strategy to build a strong, organic presence and reach a high net-worth audience. 

My goal for the project was to create a brand presence on social media that would tell their unique brand story and communicate the luxury value of the auction items.    

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Services: Social Media Strategy, Social Media Management, Content Creation