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Leica Camera // Retail Marketing
Project Type
Digital Marketing
Date
July 2018 - June 2021
During my nearly four-year tenure at Leica Camera Ltd, I played a pivotal role in shaping the brand's digital presence and market positioning within the luxury lifestyle sector. My key achievements and responsibilities included:
Digital Marketing Strategy: Crafted and executed comprehensive digital marketing plans, significantly enhancing brand awareness, customer engagement, and revenue growth.
Event Management: Organised exclusive, VIP customer events and community activities, reinforcing Leica's prestigious market position.
PR and Partnerships: Oversaw relationships with PR agencies and forged strategic partnerships to amplify brand visibility and influence.
Social Media and Email Campaigns: Developed and launched targeted social media and email marketing strategies, boosting online presence and customer interaction.
Content and Brand Storytelling: Led the content strategy and brand storytelling initiatives, ensuring a consistent and compelling brand narrative across all channels.
Influencer Collaboration: Built and nurtured long-term relationships with brand ambassadors and influencers, enhancing Leica's reach and authenticity within the luxury market.