top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Leica Camera // Retail Marketing

Project Type

Digital Marketing

Date

July 2018 - June 2021

During my nearly four-year tenure at Leica Camera Ltd, I played a pivotal role in shaping the brand's digital presence and market positioning within the luxury lifestyle sector. My key achievements and responsibilities included:

Digital Marketing Strategy: Crafted and executed comprehensive digital marketing plans, significantly enhancing brand awareness, customer engagement, and revenue growth.

Event Management: Organised exclusive, VIP customer events and community activities, reinforcing Leica's prestigious market position.

PR and Partnerships: Oversaw relationships with PR agencies and forged strategic partnerships to amplify brand visibility and influence.

Social Media and Email Campaigns: Developed and launched targeted social media and email marketing strategies, boosting online presence and customer interaction.

Content and Brand Storytelling: Led the content strategy and brand storytelling initiatives, ensuring a consistent and compelling brand narrative across all channels.

Influencer Collaboration: Built and nurtured long-term relationships with brand ambassadors and influencers, enhancing Leica's reach and authenticity within the luxury market.

bottom of page