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Bowers & Wilkins // Social Media Strategy & Management

Project

Social Media Strategy & Management

Date

October 2021 - May 2023

Role

Social Media Strategist & Manager

Overview:
I led the revitalisation of Bowers & Wilkins' social media presence, enhancing its appeal to a younger, affluent audience while maintaining its sophisticated brand image. Bowers & Wilkins is a prestigious name in high-end audio equipment, and my strategies ensured its legacy of excellence was preserved and elevated.

Achievements:
Elevated Engagement: Developed and executed a strategic content plan featuring premium lifestyle imagery and videos, significantly boosting engagement rates by resonating deeply with the target audience.

Audience Growth: Successfully grew the brand's follower base by curating compelling content that captivated both audiophiles and luxury lifestyle enthusiasts.

Brand Integrity: Ensured brand consistency through meticulous messaging and high production values, reflecting Bowers & Wilkins' unwavering commitment to excellence.

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