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The Distillers One of One // Social Media Strategy & Content Creation
Project Type
Social Media Strategy & Content Creation
Date
October 2021 - April 2024
Role
Social Media Manager
Overview:
I was entrusted with the development of a bespoke social media strategy for the prestigious Distillers One of One Auction, the world's largest scotch whisky charity auction, held in partnership with Sotheby's. With the goal of establishing a captivating online presence, we aimed to engage whisky aficionados and ultra-high-net-worth individuals.
Achievements:
From Scratch to Success: Launched and built the auction’s social media presence from the ground up, creating a distinctive brand voice and identity. The audience grew steadily by +20% each month, with engagement rates consistently exceeding the 3% benchmark, achieving a 60% growth rate.
Targeted Campaigns: Designed targeted content and strategic campaigns that resonated with both whisky connoisseurs and affluent collectors.
Fundraising Milestone: Played a pivotal role in raising over £2 million for charity by crafting engaging and persuasive social media content.