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Rosenthal // Social Media Strategy & Management
Project Type
Social Media Strategy & Management
Date
October 2022 - February 2023
Role
Social Media Strategist & Manager
Overview:
Tasked with redefining Rosenthal’s online presence, I crafted a comprehensive social media strategy and content plan that highlighted the brand’s exquisite craftsmanship, and sophisticated design.
Achievements:
Community Engagement: Cultivated an active and engaged online community through interactive content and exclusive promotions, fostering brand loyalty and excitement.
Content Excellence: Curated visually captivating content that elegantly displayed Rosenthal's products, elevating the brand's perception and desirability.
Strategic Growth: Executed targeted campaigns that significantly increased follower growth by 10%, reach by 27% and engagement by 98%, solidifying Rosenthal's status as a premier luxury tableware and home decor brand.