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Bentley Motors // Influencer Marketing

Project Type

Influencer Marketing

Date

November 2022 - February 2023

Role

Influencer Marketing Strategist

Overview:
For Bentley, I spearheaded an influencer campaign aimed at attracting new lifestyle consumer segments. This initiative was a pivotal component of Bentley's strategic transition towards engaging a luxury lifestyle audience. Additionally, I played a crucial role in identifying and partnering with ideal influencers for the launch of a special edition Bentley.

Achievements:
Strategic Partnerships: Secured collaborations with elite influencers who epitomise the Bentley lifestyle, significantly enhancing the brand's visibility and allure.

Campaign Success: Conceptualised and executed influencer campaigns that generated substantial buzz and engagement, resonating deeply with the target audience.

Digital Integration: Seamlessly integrated influencer activities with Bentley's comprehensive digital marketing strategies, ensuring a unified and compelling brand narrative across all platforms.

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