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  • Writer's pictureNora Nicholson

Why Your Small Business Needs Digital Marketing In 2021

Updated: Jun 7, 2022

Let's start off with a statistic that speaks for itself: 87% of consumers research a product online before making a purchase. Just think about it for a moment.

If you haven't moved your business online yet, can you really afford not being part of this massive market? The answer is probably no, but fret not, I'm here to simplify digital marketing and help you stand out in this ever-changing online world.

Digital marketing gives you an insight into your customer's life

Over the past 6 years, I have worked in multiple marketing teams across different industries and what I've learned is that marketing requires time and expertise. Now, I'm fully aware that you don't have time to look into what platforms you should be on or how to run ads for your business, but it's vital that you have an online presence in some shape or form because digital marketing gives you an insight into who you customer really is, what they like and dislike. Unlike most in-store buying experiences, digital marketing doesn't stop at checkout. It gives you the opportunity to turn customers into loyal brand advocates and target potential customers more efficiently.

Digital marketing is more affordable than traditional marketing

Many small business owners don't have huge marketing budgets and teams, which is why digital marketing is a great opportunity to reach and engage with your customers online. Social media marketing and email marketing are two very cost effective strategies to scale your business and generate leads. You can read more tips on low-budget marketing strategies for your small business here.

If the thought of setting up an Instagram account or building an email list is stressing you out, then start off by adding your business to Google My Business. Free, organic search still dominates most web traffic so having your business listed on Google My Business is a great place to start, especially if you're a local business.

Your competitors are online

For your small business to be successful, you need to look at what your competitors are doing and learn from it. How do they communicate with their customers online? What channels are they using? What content seems to work for them?

It's a lot of information to take in but it will ultimately help you stand out in your marketplace.

Remember that a potential customer can't choose you if they don't know that you exist.

There are many more reasons why small businesses need digital marketing, but using digital marketing will help you have a much better chance of business success.

I have years of experience in helping brands build their online presence so do get in touch if you need a helping hand.

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