It is tempting to think that you just need to make sales and your small business will be flying high, but building an audience is more valuable than direct sales. Now bear with me, we all want to sell our products and services but building an audience generates trust with potential customers and helps them associate your brand with your products. Combined the two and you have a base of loyal customers and sales. Of course, this takes time and as a small business you're often short on time so I'm giving you four free and easy tips on how to increase your brand awareness now.
1. Define your brand
First up, define what your brand stands for, its core values and tone of voice. Then, communicate consistently in those terms. Your brand identity tells people who you are, what you do and why you do it, so make sure to be clear on those points first.
2. Collaborate
Collaborating with other small businesses or local influencers can be an extremely effective brand awareness strategy. Cross-promotion allows you to reach your partner's audience, tap into a new market and grow your business. Long-term partnerships can really boost your brand awareness at not extra cost.
3. Build a strong social media presence
I recently read a quote that said "companies should be socialising more and doing social less" which really stuck with me. Why? Because everyone has a social media account these days but only a few master the art of social media and get their messaging right. No one wants to see a sales pitch on Instagram but instead, audiences are looking to connect with their favourite brands, find out more about how a product is made or simply ask a question. This is your chance to interact with your audience and invite them to be part of what you love.
4. Run a blog
I know, it's 2021 and I'm still telling you to run a blog. That's because running a consistent, high-quality blog can not only attract new customers, it can also help you rank higher on Google and it positions you as an industry expert. Not sure what to write about? Think of what questions your audience might have and answer them in a blog post. For example, if you own an e-commerce jewellery business, you could write a guide on engagement rings.
Do you still need help deciding what brand awareness strategy is the right one for your small business? I offer hands-on brand strategy advice, which will not only help you scale your business but put your brand in front of your target audience's eyes.